Services
Brand Strategy
Culturally-oriented strategies that bring internal cohesion and improve market positions.
- Positioning
- Brand platforms
- Comms. Strategy
- Branded Content
Research
Deep insights delivered through agile methodologies
- Consumer insights
- Analysis of cultural signals and codes
- Ethnography
- Fast Ethnography:
- Netnography & Social Network Analysis
- Mobile and Digital ethnograhy
Innovation
Ideas that connect human needs with business goals.
- Innovation from Ritual Design
- Identification and activation of consumer rituals to integrate brands and products into daily life.
- Innovation levers to generate ideas for new products and services.
- Innovation research & benchmarking
Vicente Gallego| Freelance Brand Strategist 