Vicente Gallego | Senior Strategist & Consultant
With over 10 years of experience, I specialise in leading strategic marketing projects including brand strategy, communication, research, and innovation.
I work at the intersection of Marketing & Anthropology to uncover cultural tensions that shape strategic thinking, inspire innovation and generate meaningful connections with people.
Clients
Business Anthropology Approach: turning culture into business value
I use Anthropology as analytical framework to identify business opportunities and Marketing as a ground to build and activate them. I strongly believe that Social Sciences and Humanities combined with Marketing are one of today’s most powerful tools to generate differentiation and value for brands.
Working from (and towards) culture beats fragmentation and gives stability
Culture is an axis from where the meaningful, the symbolic, the relevant revolve. It allows us to move from theory to action without losing strategic focus, to integrate internal visions and to work on fundamental truths that resist the volatility of the current environment.
Vicente Gallego| Strategist & Consultant 