ImprovisedPlanning
In 2019 me and Sara Lucaslaunched ImprovisedPlanning, a content platform to explain marketing and business from a Social Science & Humanities perspective.
The ImprovisedPlanning’s purpose is to provide inspiration and knowledge in an uncertain context where more an more is extremely difficult to create business value with traditional marketing’s tools.
ImprovisedPlanning reflects my professional interests and philosophy of work based on offering reflective, critical and in-depth perspectives that adds an extra layer of value. It also allows me to demonstrate the existing and useful connections between both disciplines marketing and anthropology.